When Tesco, the UK distribution chain, it takes, is a real war machine. After all it was they who first showed how you can harness the full potential of loyalty cards to think about promotions that really affect customers.
They first were able to process the data collected from loyalty cards to study carefully the behavior of consumers, faced with products and promotions.
On this basis, their choice to develop the high-end wines can only arouse interest ... Starting in April will introduce 50 new SKUs within a price range between 14 and 140 euro - with a large prevalence of labels in the range 20-35.
These will be added to an already very extensive wine list, which includes 750 labels.
Among the new fine wines, Barolo Riserva 1999 Michele Chiarlo.
Via Vitisphere
PS tornataaaaa!
They first were able to process the data collected from loyalty cards to study carefully the behavior of consumers, faced with products and promotions.
On this basis, their choice to develop the high-end wines can only arouse interest ... Starting in April will introduce 50 new SKUs within a price range between 14 and 140 euro - with a large prevalence of labels in the range 20-35.
These will be added to an already very extensive wine list, which includes 750 labels.
Among the new fine wines, Barolo Riserva 1999 Michele Chiarlo.
Via Vitisphere
PS tornataaaaa!
