Beaded Bracelet Meaning

Conad

Here is an excerpt from the presentation of Joseph Ziliani, director of private label Conad at the conference organized on the big retail and wine Vinitaly last week.

As for the wine, Conad based its offer from a well-defined characteristic of the chain, namely the fact that the core business is the point of sale "neighborhood." In practice, the added value lies in being in the house. It is no coincidence then that Conad can count on 4 million consumers are not casual, with a penetration of 20.3%, and a high frequency of purchase (on average, about once a week). These are the elements that make the chain Conad No 2 in Italy after the Coop, but they are elements that reflect the supply of wine (the wine market in Conad volumes are around 30 million liters).
In what way? With the image of the store under the house, studied Conad offer wines that places a strong emphasis on wines from the region, going to be the product of area and with smaller companies that may not be able to generate the volumes that might need the same chain on a national scale.

Reference Letter For Community Service Done

Focus group Coop consumer attitudes towards wine

Report here some information that emerged during the conference on large-scale distribution and wine that was held last week at Vinitaly. In particular, these are extracted info from the presentation of dr. Gargiulo's Coop on the basis of a focus group made by Coop in Bologna, Florence, Milan, Verona and Rome. Note that the focus groups were not limited to customers coop.

What are the values \u200b\u200bthat the consumer associated with wine?
Among the main heat and atmosphere, natural, healthy, tradition, originality developed (! wow, but someone has said its "originality developed"?), typical regional variety, articulation, socializing and sharing.

What are the main drivers of attention?
Coop analysis shows that these can be divided into:
1. Basic factors - housing, price, color
2. Secondary factors - type (still, fizzy, good body, medium body, etc.), the name, place of origin
3. Specialist factors - variety, vintage, the winery's reputation

What are the main features of the retail distribution channels towards the wine emerged from the focus group?
Hyper -> departments and care facilities and recent, wide range of products, promotions and convenience
Super -> departments are less valued and rich, quite affordable prices, limited range of products
Enoteca -> channel qualified shop experience and advice and counsel; prices very penalizing.