Report here some information that emerged during the conference on large-scale distribution and wine that was held last week at Vinitaly. In particular, these are extracted info from the presentation of dr. Gargiulo's Coop on the basis of a focus group made by Coop in Bologna, Florence, Milan, Verona and Rome. Note that the focus groups were not limited to customers coop.
What are the values \u200b\u200bthat the consumer associated with wine?
Among the main heat and atmosphere, natural, healthy, tradition, originality developed (! wow, but someone has said its "originality developed"?), typical regional variety, articulation, socializing and sharing.
What are the main drivers of attention?
Coop analysis shows that these can be divided into:
1. Basic factors - housing, price, color
2. Secondary factors - type (still, fizzy, good body, medium body, etc.), the name, place of origin
3. Specialist factors - variety, vintage, the winery's reputation
What are the main features of the retail distribution channels towards the wine emerged from the focus group?
Hyper -> departments and care facilities and recent, wide range of products, promotions and convenience
Super -> departments are less valued and rich, quite affordable prices, limited range of products
Enoteca -> channel qualified shop experience and advice and counsel; prices very penalizing.
What are the values \u200b\u200bthat the consumer associated with wine?
Among the main heat and atmosphere, natural, healthy, tradition, originality developed (! wow, but someone has said its "originality developed"?), typical regional variety, articulation, socializing and sharing.
What are the main drivers of attention?
Coop analysis shows that these can be divided into:
1. Basic factors - housing, price, color
2. Secondary factors - type (still, fizzy, good body, medium body, etc.), the name, place of origin
3. Specialist factors - variety, vintage, the winery's reputation
What are the main features of the retail distribution channels towards the wine emerged from the focus group?
Hyper -> departments and care facilities and recent, wide range of products, promotions and convenience
Super -> departments are less valued and rich, quite affordable prices, limited range of products
Enoteca -> channel qualified shop experience and advice and counsel; prices very penalizing.
0 comments:
Post a Comment