China farewell years after the first sharp reversal of trend in the abbot
clothing
Finance, innovation, high-end and made in Italy. A formula has famously become known, but still here goes the resumption of the Venetian fashion system. In a statement, should dispel some common place. Number one: China is no longer the best of all possible worlds, so much so that in Italy companies are returning expatriates who had the high-end production. Number two: it does not mean only high-end brand, the product made in Italy is regarded and recognized by the international customer, regardless of the label. In short, something has definitely changed. In ten years of great crisis in the Italian textile and clothing has led to a phenomenon all the changes taking place: the polarization between fast fashion and the heads of the luxury fashion house known and characterized by a high content of style and fashion. Situation that produces a gap at the front of the net production costs. The first consequence is that they are back in Italy the production of high-level, emigrated to raise the competitive advantage of companies. And this after years of production relocation.
"What once was recovered on the production outsourcing in Eastern Europe is in part lost, for the costs of logistics," says Antonio Pisanello, a representative of the covenant of the district. The Asia becomes an even more difficult for companies in the Venetian fashion district, "not convenient in terms of transportation, amortize costs of this magnitude is not possible for companies that do not have volumes. Add, that with the shift range on the high Italian quality is a guarantee that is required of international markets and is not always guaranteed by production in low cost countries, "continues Pisanello.
The critical that the district faces today are necessarily different from the past. The reality of the Italian textile and Veneto it comes out heavily revised, the final firms, those carrying the sample and sell to the retail sector, are concentrated almost 500 and 43% of total employment. The remainder of the workforce is employed in 2152 subcontracting firms, mostly included in the smaller size classes.
"Between 1993 and 2004 the regional industry has lost a third of businesses and jobs - explains Pisanello - penalizing the subcontracting firms in this period reduce staff by 40%, because of relocation processes . The geography of professionalism has changed business, manufacturing has given way to a strong outsourcing business, with a shrinking workforce and an increase in workers 'technical'.
The weight of the component working is in fact reduced by 15%, while employees have increased their share from 9% to 20%. The difference is the ability also small, to innovate products and processes.
"Nothing new, except for intervals
temporal phenomena such as Zara and H & M, require rotation times of goods and collections hardly borne by SMEs. The speed with which a fashion phenomenon is imposed and then vanishes is increasing and becoming more and more leaders "cool" quasi-perishable food products. "
Fashions last four months, this means that to keep up with trends is the need to work in a network, the other to make prototyping systems and storage assets of know-how. "For This is the main goal of this district for three years will be to implement information systems, digital archives can handle the information on garments, yarns and fabrics - concludes Pisanello - companies still maintain filing systems for their physical prototypes, with considerable cost '.
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