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Sales of wine in big retail growth, it seems, to the mark. But it is really interesting?

According to figures from Iri Infoscan, and published on the website of Vinitaly, the sales volume in the large retail chains matter in 2005 to over 62% of the Italian market, representing more than 5 million hectoliters. If these are added the sales of discount, we arrive at 75.4%. Unfortunately, although in the press release of Vinitaly it comes to growth, have found no data on the growth rate, which has succeeded in detecting even the AGI agency where they spoke of 62% growth ... :)

62% will also be a nice percentage, but you have to make a good distinction at odds with the value - not specifically provided for large-scale distribution, but only for the wine channel, which reaches under the same source, the 6.5% in volume against a much higher 16.5% in value. This discrepancy between share value and volume is not entirely a surprise, especially since the average price per bottle in the big retail chains are declining, falling from 3 € 2004 to € 2.85 in 2005, while that is clear to everyone that ristoranzione and wine point to a smaller but distribution of products selected, and then at higher prices (never mind the talk here of excessive mark-ups). It 's why in my opinion, only give the shares to volume and not value, it makes little sense, even less if you do not provide a comparison against the previous year.
Strictly speaking the record, even if the data can not be certain as to compare different calculation to understand, however, the relationship between share value and volume, in 2001, according to calculations Nomisma Italy in the retail channel (which presumably here also includes wine) counted for 68.1%, the remaining one-trade 31.9%. Very different, the ratio of sales value, which gives both 50%.

Source AGI / Vinitaly
Photo by Jerry Holtaway