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33 flew to New York

The news in the U.S. export more representative of the labels' Agricultural Institute of San Michele got me back in mind the old tongue-twister that began with "33 ...". Trentino

From January 1 labels most representative of the Institute Agriculture, are in fact distributed in the U.S. by Vias, export companies led by Fabrizio Pedrolli Trent, former distributor of wines from companies such as Planeta and Romano Dal Forno.
New York, Florida, California and Illinois were the first to be covered though, mind you, is not the intent of the Institute point to the large numbers.

The objective
Nothing distinctly commercial projects in the Agricultural Institute. The Director-General Alessandro Dini has held that "it is our mission in the commercial competition but we intend to be present in a circuit of high quality restaurants enhance our image. "

In figures
8,000 bottles and three labels, in this first year: Castel San Michele Rosso, Pinot Blanc and Prepositura. The intention is to expand its product portfolio in 2007 intended to 'exports.
The Agricultural Institute relies on the production of 200 thousand bottles a year, of which 30% is exported (in Austria, Germany and England) and another 30% is marketed in the same Trentino .